Professional Real Estate Services
My Philosophy: Integrity first.
"A man is called selfish 'not' for
pursuing his own good but rather
for neglecting his neighbors."
By Richard Whately
I value being your trusted Real Estate professional chosen to assist you in what may be your largest investment!
That being honesty and integrity are my core values and I do not chase a commission check, but rather I chase a good reputation.
I value helping people and value their trust. I value knowing that when I see you after the sale it will be a happy time.
If this speaks to your values then you have found what you were looking for! You will find I am a 'no pressure Realtor'
who want her clients to feel comfortable in speaking freely about your goals.
So far my clients find me to be a genuine asset, see my client recommendations!
I stay in touch and continue to be at your service after
the sale. If this is what you are looking for then give me a call today!
Licensed in the State of Louisiana
Member National Association of REALTORS
Member Northwest Louisiana Association of REALTORS
Member Multiple Listing Services, Inc.
Having Mrs Lola work with me to purchase my home has been an outstanding experience. When I contacted Lola initially I knew I wanted to purchase a home but wasn't quite ready. She immediately put me in touch with a lender, and when I was approved she never pressured me to rush through the buying process (it took me nine months to actually proceed). She worked around my crazy work hours, we looked at homes super early & some evenings. Once I decided on my forever home she stayed on the sellers (who were dragging there feet & not making good on their side) and made sure I got the best deal possible. I have already referred two of my friends to Mrs Lola and definitely would use her again for buying or selling.
Our experience with Lola was outstanding! She was very attentive and kept us informed every step of the way. She went the extra mile and contacted agencies for us that were outside of our reach due to us being out of state! We couldn’t be more please with the service we received!
Tomeka thank you to you and Jamie for you recommendation!! It's been a great experience for me too!! You guys were great to work with!! I was honored to be your chosen realtor!! I am so happy you were happy with the service!! The pleasure was ALL mine!!! Many blessings to you in your new home!!
We decided earlier this year to purchase a new home. Since Lola was our previous realtor, due to the great experience, we went with her again. After buying our new home and moving out we put our old house up for sale. Lola helped us greatly during this entire process. She is thorough, provides great feedback, and goes the extra step for her customers. She used items she personally owned to stage our home and made the entire process so easy for us. We were blessed to sell our house in less than two months which provided great stress relief. We believe much of this was thanks to Lola.
Thank you so much for taking time from your busy schedule to share about your experience with me!! It goes a long way to helping others decide if I might be the agent to help them buy or sell and helps me to grow my business. You know I am never too busy for your referrals!!!
Lola is absolutely wonderful to work with. This is the second time we have used her to purchase a house, the first being in 2012. She goes above and beyond to help you get your dream home. Many of the people she recommended to assist us throughout the process were great as well. This home buying experience has been easy and I believe much of that is due to Lola's dedication to her clients. She provided helpful feedback when required and has worked to get us the best deal possible, even helping us to receive the best internet available where we were moving. We will soon be selling one of our homes and I trust that we will be just fine in Lola's hands.
Jessica, Thank you VERY much for taking the time to share your recommendation and for your kind words!! I know you are very busy moving, working, busy w/ the children and preparing your previous home to get it on the market!! I hope you are totally enjoying your new home and I am very honored and excited to work with you guys again for a 3rd time and looking forward to getting it sold!!Hugs to you and Eric!!!
Miss Lola is a great person. She knows what she is doing. She will work with you to help you get into a home. There are not enough words to say about miss Lola to describe how good she is.
Thank you Amy!!! You and David were awesome to work with!!! I'm soooo glad it all worked out!! :) Hugs to you both!! Stay in touch!!!
Lola is a truly dedicated, hard working individual, she has made the entirety of this process go by incredibly smooth, she is always one call away and is spectacular with her job knowledge along with being very forthcoming. You helped make what usually is a very stressful event entirely worry-free. I can’t thank you enough for the countless hours and the many laughs we’ve had on this journey. I want to wish you nothing but success and happiness in your future endeavors.
Brandon thank you soooo much for taking the time to do this!! A clients recommendation makes ALL the difference in this business!! *I am not sure why all the stars would not let you select them all for "responsiveness" and "negotiation skills".. I will call Zillow next week for their assistance and see if they will remove this one so you could resubmit or if they fix it or what.. I will give them your contact info as well! Wishing you and Aniken all the best in your new chapter of life! Let me know if I can help you and any of your friends moving forward! Stay in touch!! :) BIG HUGS & THANK YOU AGAIN!!
Lola Jones is an awesome realtor!!! I am a first time home buyer. I had an extremely tight budget, and also was very selective about the areas where I wanted to purchase a home. Any questions I had (and there were a ton) she answered right away. Mrs. Lola maintained an open line of communication at all times, so I always knew what was going on and what to expect. She walked me through all the steps to finding and then purchasing a home. She is very organized and meticulous so that everything happens exactly when it's supposed to. She's also not afraid to get dirty or climb around in an attic. :) Mrs. Lola seriously took all the work out of buying this home. I couldn't have dreamed of a better experience!
Lola you are such a wonderful, caring and amazing woman. I knew when I called on you to help sale my mom's house you would handle it. You ran with it and never stopped until we closed. We ran into obstacles after obstacle but you got us to the finish line You even helped with getting my mom's hospital bed and other medical equipment donated to someone in need. Thank you Lola, God bless you. You are the best agent I know and I will always call on you and refer you to anyone looking for an agent. Hugs!!
Thank you Janet for your face book post and for taking the extra time to post on my Zillow page!! I am blessed to say that you choose me as your agent!!!!!!! Hugging you!!!!
My experience finding a home with Lola Jones was wonderful. The best experience ever. She is very honest, sweet and loyal. She works with you around your schedule. She is very friendly and hard worker. She always worked around my husband and I schedule till we find our perfect home. Thanks you Ms. Lola. I highly recommend her, for your next home.
It was my honor to be able to say that I was allowed to be your agent!!!! Thank you and big hugs to you both!!!!
If you are looking for an amazing agent look no further. I first met her in 2010, 8 years ago, when she helped my ex husband and I buy a home in Louisiana. I was impressed then with her dedication and kind attitude. I never dreamed in a million years that I would have the need for another realtor, but when my circumstances changed last year, no other realtor came to mind. I did not have to ask for referrals, I knew I only needed to reach out to Lola. I was right, she has never let me down. I consider her to be a very close friend. She has not only helped me with two home purchases now, but also helped me in selling the first home my ex and I bought. She has worked tirelessly for me and with me EVERY step of the way. From all of my emotional ups and downs and freak outs, she never once lost her composure. Although, if truth be told I would not have blamed her if she had fired me lol . If you are looking for "just a realtor" don't waste your time because Lola is SOOOOO MUCH MORE. If you want someone in your corner who will guide you and support you and will make a lifelong friend, Lola is your agent and friend for life. I could go on talking about her but in the end you will need to see her in action to believe the kind of person she is. She is knowledgeable, approachable, personable, endlessly patient, and incredibly generous with her time (including mornings, evenings, and weekends over the course of several months often shirking her own personal duties). She answered every question and explained every form and every part of the process clearly and thoroughly. Buying and selling a home is challenging, but working with Lola made it as painless and straightforward as possible. I highly recommend her.
Karen your sweet kind thoughtful words have confounded me!! The time and effort you put into your generous review is absolutely amazing!! I just want you to know that it means soooo much to me that you felt so passionate about the service and the communications that you actually wrote the things you wrote!! All I can say is tears in the eyes... :) .. I would do it all again!! You know I am here for you and look forward to our continued friendship!! Blessings and hugs to you sister!!
I ABSOLUTELY LOVE Lola Jones! I reached out to her when I was stationed abroad and was able to articulate my needs and desires for new construction. Lola was very attentive, articulate and factual. She represented my desires to the builder and ensured I stayed on budget. Her guidance on location, builder and lender was spot on. Her service and knowledge was so AMAZING that she was the ONLY choice when it was time to sell my home. She coordinated the staging, the photography and did and EXCELLENT job on marketing. I highly recommend Lola Jones for all your realtor needs!
Thank you sister for your recommendation!! For taking the time to say these lovely things about your experience and my service to you!! You were and awesome buyer and seller to work with!! Having a motivated seller if half the issue!! You were a great client to work with both times!! :) hugs and blessings sister!!
Lola Jones helped me build my dream home when I was station overseas. Very open and honest throughout the whole purchase process. Went above and beyond, definety a top notch agent. Definity would recommend her to potential buyers. She made the process very easy and I consider her more than just my realitor.
Kalandus, Thank you for taking the time to submit a review and your recommendation!! I know life gets busy after you buy and /or sell!! So your time speaking of me is greatly heart felt and appreciated!! You were such a wonderful buyer to work with and you were a very responsive seller as well and I am sure that is part of the reason you sold so quick!! I was blessed to be a part of it!! Hugs ans blessings to you!! Don't hesitate to call on me!! You know I will take care of any referrals you send my way!!
I can not say enough about Mrs. Lola Jones. She was a real blessing to have as an agent. Lola made our first time home purchase a remarkable experience for my wife and i. We had a ton of questions as im sure every first home buyer has and Lola was extremely patients with us. She explain everything very thoroughly, until we knew exactly what we wanted to know. Her many years of experience earned her many contacts, which saved us a lot of money with different services. Furthermore, if you want someone who is going be very patient, and not try to rush you so they can get pay contact Lola Jones. She will make you guys feel like family from the start, and most important she will always be very honest and up front with you. Mrs. Lola is a true professional!
Andres, I wanted to say thank you to you and your wife!! I am soooo honored to have helped you buy your fist home!! I am soooo blessed to say that I was your realtor!!!Hugs to you both!!! :)
Lola was extremely helpful in helping me to locate and purchase my new home. We searched for many weeks and looked at dozens of houses before I finally found the one I wanted. She was with me all the way. I highly recommend Lola if you are looking to buy or sell a new home.
Bonnie, you sweet lady you!!! Thank you for you sweet words about me!! It was my honor to call you my client!! You are such a good lady!! Kind and generous!! Sending you big hugs!!! :)
Lola is a great Realtor in 2010 She helped my wife and I buy a new house in the Shreveport/Bossier area. We were new to the area due to military reassignment. Lola is very knowledgeable about the area. We felt very comfortable with her. We used her again to sale our home when we retired from the Military in 2017. I would use her again to buy or sale a home.
:) Thank you Geoffery!! You and Felicia were absolutely GREAT to work with!! I wish I had more clients like you guys!! Hugs and best wishes moving forward!!! (I have tried to respond before but something weird happens where the button disappears and it would not post but tonight it's here so looks like it will work)
My experience with Ms. Lola Jones was extraordinary. She assisted me with listing and eventually selling my property at 307 Bobbie St. In spite of having a problematic tenant that was unwilling to vacate the property initially Ms. Jones was able to not only negotiate a peaceful exit strategy but assisted and accommodated me during court proceedings and various phone conferences. This level of concern was totally above and beyond her line of duty. Not only would I recommend Ms. Jones as an excellent choice to represent any buyer or seller because of her professionalism and knowledge of her field, but I can truly consider her a friend through this experience. May God continue to bless her throughout her career and life. Thanks again for a job WELL done and Deserved!!
Thank you Kevin!! :) You were great to work with!! I was very happy to help! I'm glad it all worked out!! Hugs!(I apologize for my delayed response! I have tried to respond before but something weird happens where the button disappears and it would not post, frustrating.. but tonight it's here, so looks like it will work :)
It's my first house. Lola has been real good about showing and telling what I need it to do. The communication between Lola and I was great. Lola never sugar coat anything. She treats you like family.
Thank you Kevin for your kind words!! You were such a loyal client! The honor was mine!!! I love that you stay in contact too!! Thank you for recommending your cousin! I am looking forward to working with her! Hugs!! (I have just responded to your recommendation as well as 2 others and I wanted to say I'm sorry it's so late posting. I usually have trouble responding.. something weird happens where the button disappears and it would not post but tonight it will finally post!! :)
I would highly recommend this realtor for anyone looking to buy or sell their home!! She helped us so much with the buying process! She was very helpful and was always willing to show us any home we wanted to see!! Made the home buying process less stressful for us!!
Ashley, thank you sooo much for your review!! It means so much to me for you to take time out of your busy schedule! (Sorry I have been delayed in responding!) You already know it was truly my honor to be a part of it all! If there is anything I can do to bless you and Mitch- you already know you have my support!!! Wishing you all many happy memories in that\u007F beautiful home!!
Lola helped me buy my very first home in December 2016, and she was absolutely phenomenal! She was very honest and professional from day one. She showed my partner and I dozens of homes, always made herself available, and worked around our busy work schedules without any hesitation. Lola always provided us with great feedback after viewing homes we were interested in. Her feedback covered things to consider about the sorrounding area/neighborhood, and potential issues that could come with the home. She definitely went above and beyond every step of the way to ensure we found the right house! Lola's expertise made my first home buying experience extremely smooth. I definitely recommend Her!
Sergio Thank you very much for the wonderful things you wrote! Client recommendations are the highest compliment I can receive! I'm so thankful that Jasmine recommended me to you and that I lived up to those recommendations!! Let's stay in touch and don't hesitate to call on me if I can be of further service to you both!
This was our second transaction with Lola and we really appreciate that she is always there for us. She takes it personal and really goes above and beyond to understand what is important to us so she can help to achieve our goals. Her honesty, integrity, and communication have been greatly appreciated.
In this sale, we encountered an issue on a different home where the appraisal square footage did not match the listing by a significant amount. The deal fell through when that owner was not willing to accept the truth on their actual square footage. To add to the strain of this surprise , we had already accepted an offer on our other home, which was set to close in a couple of weeks.
In the course of just a few days, Lola was able to get out with us to identify what ultimately became a better fit than the original home contracted. Plus, she was able to negotiate a very reasonable occupancy agreement, allowing us to move in prior to closing.
Buying and selling a home at the same time is stressful enough without surprises. It is so nice to know that she is there and has always had our back.
Ryan, I wanted to thank you for the wonderful things you wrote!! You know all too well things do not always go as planned! But you and Shannon were wonderful clients and just good people all around!! Let me know if you need anything moving forward! Hugs to you both!!!
She worked amazing with us at our convenience to find the home of our dreams. She was knowledgeable and if she didn't have the answer, she worked hard to find it. She made buying a house much simpler for us, first time home buyers. I highly recommend anyone that is looking for a home to contact Lola, you won't regret it.
Melissa, Thank you for your kind words!! You and Nathan were great customers to work with!!! I was very blessed to be able to call you clients!! I'm so glad you were happy with the service and the home! God bless you all moving forward to make many happy memories in your home!! Thank you again!!! Hugs to you both!!!
From start to finish Lola is and was an absolute dream to work with. As first time home buyers, Lola was with us every step of the way and made everything easy for us. She was able to let us know when it was a good investment vs a bad investment and what could be a possible problem going forward. Her high level of experience really shown through as she presented different prospects to us but what we found to be the greatest aspect of working with Lola was her ability to be completely honest with us from start to finish. You'll absolutely love Lola !!!
Bastian,Oh my gosh! You gave me such a glowing review!! My words can not express how much I appreciate your kind words!! What you wrote is EXACTLY what I strive for with all my clients!!! Thank you again Bastian!!!! :)
Contact Lola if you want your house SOLD! She went above and beyond for us in marketing our house, contacting other agents for feedback, dealing with the relocation company, communicating with the buyers and their agent and even went over and dealt with our crazy alarm system ! She became not only our agent, but our friend and neighbor! Love her! You can't miss with Lola! Call her if you need an honest agent who will work for your best interest!
Thank you sooooo much for you wonderful recommendation!!! I am so happy your were satisfied with my service and we met our goal to sell it so quickly!! You guys were such great clients to works with too!!! Many blessings in your new town and home!!
Ms Lola was a very nice realtor. She staged my home beautifully for potential buyers to see. Ms Lola was always there to answer questions about the selling process. She kept me informed when the appraiser and inspector visited my property. She thoroughly explained what I had to have repaired before the sell of the property was finalized. I was extremely thankful when I received the news that my house was sold.
Wow Beverly! Thank you very much for your kind words!! It was my privilege and my honor to be your agent!!! We made a good team!! Thank you sooo very much for your recommendation!! You were such a blessing to work with!!! (My apologies: I tried to reply sooner several times but the 'reply' button was gone... I thought Zillow had removed the "reply" feature... so I FINALLY called them to ask why!?-... (but it turns out my google chrome needed to be updated for all of the features to continue to show up- :)
As first time home buyers, Lola was very helpful in finding us a home! She got us into a home in just one month. I definitely recommend choosing her if you want someone that is honest, hard working, and straightforward. I will be recommending her to friends and family.
Thank you for your very kind words!! It means a lot to me for a client to be able to say that after the sale!!! I look forward to working with you again!! Wishing you both MANY HAPPY memories in your home and blessings to you both!!
Mrs. Lola was AMAZING from start to finish! As a first time homebuyer, I was already apprehensive, nervous, and I always heard horror stories. Lola answered all of my questions and put my mind at ease. She made me feel comfortable and didn't pressure me. She was honest and upfront, which is what I love about her! She let me take my time and made sure she took note of everything I liked and didn't like. She answered all my questions quickly and efficiently. When I finally found the perfect house, she gave me THE BEST deal for closing. She set me up with the most wonderful people when it came to banking and insurance, and never left my side. My 11 month old son even loves her! I couldn't have asked for a better real estate agent. I walked away with big smile, a great mortgage, and a beautiful home! I HIGHLY recommend Lola! She's wonderful.
You were so awesome to work with!! I really appreciate the review! It means soooo much to me to know you were very satisfied with my service!! And thank you for your referrals!! Sergio and Bastian were wonderful clients to work with too!!! They also gave me a recommendations! Keep them coming! We make a great team!!:) Hugs!!
We have worked with Lola Jones on mutiple occations when buying or selling a home. She is very knowlegable of the processes and simplfies it for first time buyers or sellers. She has a very friendly and entergetic attitude and is very open and honest with her clients. I respect individuals in business that simply tell it how it is. You would be very lucky to have her in your side when purchasing or selling your home.
Teri I have just realized I could comment and thank a client for their review!! I just wanted to say how honored I was to work with you and your family both times!! THANK YOU!!!
Lola Jones made recommendations to ensure optimal presentation of our home. She is thorough, trust worthy and a responsive communicator. Lola made this a stress free process! She suggested some excellent staging ideas to hi-light features of our home which seems to have brought quick success as we had a contract in 14 days! We are happy to highly recommend her excellent services.
John and Lela Lewandowski
Your kinds words of me as your agent meant a tremendous amount to me!! I do not see my previous comment so I apologize this response appears delayed
Bless her heart, I felt like we ran her crazy showing us homes after homes. But she was with us for everyone we looked at. When we found a home it was a foreclosure that had others bidding on . Needless to say we got the bid. She made the whole process a breeze. I call her a trusted friend. You would never regret letting her help you sale or buy a home or property.
:) Hi Darryl & Elaine! Thank you soooo much for your generous recommendation!! I'm so glad you guys were happy with my service!!! (my reply button had not been working half the time- never knew why!?.. Sometimes it would -sometimes it wouldn't! ...just found out today that its all bc my google chrome must be updated to be able to reply so now I am skimming through my recommendations to see who all I missed replying to!)Higs to yaw!!!
Lola Jones was very easily approachable with any and all questions my wife Lacey and I had. If you are looking for a strong and knowledgable realtor then Lola is who you should talk too.
Mrs. Lola worked diligently to help me find the perfect home. After locating the perfect home, Mrs. Lola worked tenaciously to close the deal. The attentiveness received from Mrs. Lola helped to ease the stress of first time home buying. I couldn't have chosen a better realtor to experience the joy of buying a home for the first time. Mrs. Lola went above and beyond to smooth the final details out and it was truly a pleasure working with her. You can't go wrong with Mrs. Jones.
Lola has a Great attitude! She is Friendly and helpful! Enthusiastic about helping you sell your current home or find your dream home!
Lola is a great agent! Buying and selling can be very stressful and Lola makes the process easy. She is Respectful of clients time! Scheduled lots of open
Houses-followed up with other agents clients about their interest.
Lola helped my grandmother and I buy a house this past year. We moved from Illinois looking to buy a home in Bossier La. She was great. With no experience buying a home and being in a new city it was stressful. Once we started working with Lola it became alot easier. She was very dedicated and hard working. I would recommend her to anybody.
Lola did a great job on staging our house, making it attractive to potential buyers. She worked hard to bring in buyers and make everything smooth at the closing.
Realtors in general work hard for their fee. Lola certainly earned hers.
This was my first home purchase, and with the help of Lola everything went very smooth. My fiance, and I could not have been happier with her services. I highly recommend Lola Jones!!
We had this property listed with another agency for three months that resulted in very few showings and no sale. Lola made recommendations and put a lot of personal effort into presenting the property well. Her knowledge and expertise in marketing resulted in a large number of showings and of course a buyer. We were well pleased with the results.
Kirk thank you for your very kind words!! It means sooo much for a client to notice and to share that! You both were such a pleasure to work with! The honor was mine!! :) Blessings!!!
If you are looking for a realtor, I HIGHLY recommend Lola Jones. She really cares about the best interest of each of her clients. On her first visit, she spent nearly 2 hours at our house talking about the process of selling our home. She pays special attention to every detail and is very professional. Everything she recommends is worth doing. She sold our house in less than 10 days! We will forever be grateful for Lola!
awwwe Ashley thank you for those heart-felt words!! recommendations are the highest compliment a client can give! Blessings to you, Sam and family in your new home!!
Lola helped me purchase and also resell this property. She was very professional and I would recommend her services to anyone. She is very knowledgeable about the buying and selling process. We had everything we needed at closing.
As first timers, we were looking for someone really special to help us sell our home this past summer... and from our very first meeting, Lola Jones showed herself to be the ultimate professional, as well as a comforting advisor who not only met, but exceeded our expectations. Specifically, Lola is first and foremost an authentic person who knew exactly what we needed to do to our home to enhance its appeal to prospective buyers--and she helped us reach that goal in short order! During this very frantic time in our lives, Lola was a pillar of strength and integrity, whom we would recommend to anyone looking to sell, or buy, a home. Five stars, all the way!!!
I am a military member that consistently has to move around. Mrs.Jones was recommended to me by my bank back in 2012. I had to leave (twice) for a deployment in the middle of our search for a home. Mrs.Jones stayed in touch with me the entire time i was deployed and kept me updated on houses that were coming for sale. My point is she stayed loyal and consistent for 2 years plus........I appreciated that. I would definitely recommend her and her services to anyone looking for a home.
Lola helped us sell our house in less than 2 weeks! She is dedicated, hard working, and honest. I have had multiple realtors over my time- THIS WAS BY FAR my easiest, most stress free experience involving selling OR buying a house. When she gives advice... Listen to it- it works!
Ms Lola helped me buy my house and now she is helping sailing the house. She is not just a Realtor, she is also a friend to her customers. She help her customer any how she can. She is a true sweetie. I will recommend her to anybody.
Lola Jones was recommends to us thru a family member of our who was very pleased with her assistance. We are very glad they did. Lola Jones has been very helpful during our search and eventual purchase of a house. She was very concerned that we would be happy with our choice. She was patient, understanding and accommodating with time while we were house hunting
We found her to be very knowledgeable in providing information regarding the structured feature of a house. She made us aware of potential problems which would be could be long term problems.
In her review of our pre-approved loan she was able to point out details that needed to be clarified. She makes great recommendations which worked in our favor. She is a fierce negotiator making sure we got the greatest bang for our buck. She worked very hard to make sure the terms of the contract were met.
During the purchase of our new home; we found Lola Jones to be a true asset from the beginning of ours to eh purchase of our new home. Overall we had a pleasant experience.
Lola helped me find good deal on a home quickly, and assisted me throughout the whole process from start to finish. Couldn't ask for better. Would definitely recommend her to anyone looking to buy or sell a home.
Lola knows what she is talking about! She made sure we were prepared with financial backing and helped us find our perfect home. If you are going to use a realtor to buy a home, use Lola and listen to what she says; she will not steer you wrong.
My husband and I were looking to buy our first home, and Lola was perfect! From the first time we texted her realtor sign for "stats" to the closing of our house, Lola helped make the transition so smooth. She really helped us understand the home buying process, which was great because it was our first home. She also never sugar-coated anything, and we were to fully trust her instinct and judgement because of that. We would gladly recommend her for anyone; first time home buyer or not!
Lola is an amazing realtor, she took us under her wing. We had never bought a house before and she walked us through every step of the process. She is a true blessing!
If you are in search of a realtor search no further Mrs Lola Jones is your person. She is very knowledgeable and responsive. She goes out the way to make sure you and family is taken care even after purchase of home. She knows the job and will leave you satisified with purchase. Thanks Mrs. Lola :):) Just Awesome!!!!
Lola's honesty and straightforwardness are what make her such a great agent to work with. She's ready to tell you what you may not want to hear in order to help you reach your goal.